Montreal – June 6, 2014 – MEGA Brands Inc., a member of the Mattel family of companies (NASDAQ: MAT), announced the start of a new partnership with Shriners Hospitals for Children® – Canada. The toy maker has pledged $500,000 to the hospital’s Exceptional Care for Exceptional Kids campaign and will launch a custom-made and limited edition Mega Bloks
Additionally, MEGA Brands will provide Mega Bloks toys and decorations for the new hospital’s Child Life playroom. Located in Montreal, construction of the new Shriners Hospital for Children began in spring of 2013, and is expected to be complete in 2015.
In order to help drive donations to the Exceptional Care for Kids campaign, MEGA Brands has designed a Shriners-inspired Block Buddy to add to the Mega Bloks First Builders line. Called “Loveable Lucas,” the Limited Edition Block Buddy can be purchased at select Shriners Temples, at Shriners Hospitals for Children — Canada in Montreal or online at http://exceptionalcare4kids.com.
“Shriners Hospitals for Children -Canada does a remarkable job of providing exceptional care and services to children and their loved ones in communities across Canada,” said Bisma Ansari, vice president of marketing, MEGA Brands Inc. “Our team was thrilled to bring to life a brand-new Shriners-inspired toy, and we can’t wait to help create the hospital’s Child Life playroom. MEGA Brands could not be happier to join forces with this outstanding institution.”
To commemorate International Shriners Day, Loveable Lucas will make his debut, and be available for purchase, at the Shriners celebration in Ottawa. Today’s event will be held at Ottawa City Hall, from 9:30 a.m. to 2 p.m., and hosted by Ottawa Mayor Jim Watson and members of the Tunis Shrine Temple. The Tunis Klowns, Keystone Kops, Mini Bikes and Tunis Air Force Units will also add to the fun. Please visit for more information on the Exceptional Care Odyssey.