So Jay-Z isn’t a Freemason… but his line of Rocawear is.
It must mean were finally cool, right? A Hip hop mogul borrowing the iconography from the 300 year old fraternity for his own personal line of cloths.
It’s not a new thing. I remember being at a fashion trade show some years back seeing Shriners iconography being used as repeat screen printed patterns on urban apparel in much the same way. The trend at the time turned into skulls (which is why there were so many in Penny’s, Sears, Wall Mart and Target a year or so back).
The Double Phoenix Tee has as its description: Short sleeve tee features a ribbed crew neckline, a printed eagle graphic design at front, and a printed logo design at left sleeve. It might just as easily to of said the Scottish Rite Double Eagle Tee… In case your wondering, here’s a link to who they lifted the graphic from.
So then, one can only assume, if J isn’t a Freemason, then he must like to dress like one, and imitation is still the best form of flattery.
Or maybe his line of apparel is just trying to fuel the extra publicity that he is some illuminiati/Freemason agent, and that he is really playing behind the scenes – given as many denials Jay-Z has made to being a Mason.
Freemasonry, err, I mean Jay-Z.
This is a great post on the use of Empire, Heraldry, Skulls and Esoteric Imagery In Modern Rap Culture from 2010, which you can see is not something new. But I think there is a definite connection trying to be drawn to the perceived life of the secret society as an aspirational message of the Brand, much the same way that earlier urban music linked itself to the iconic Al Pacino film Scarface. I’ve even noticed in a few local fairs that side by side on the midway game prize wall sits framed pictures of the pyramid and the eye from the dollar bill right next to the black and white poster of Tony Montana and the machine gun, ready to adorn the walls of overly macho adolescents and their aspirational “gangsta” lifestyle.
So then, is Rocawear trying to do the same thing, subtly, by making such direct use of the fraternal imagery? Are they trying to re-link Jay-Z to Freemasonry even after J denied it?
[since the original post, the apparel is no longer in the Rocawear line-up]