Social Media & the Non-Profit – How Social Media is vital to fraternities

A few weeks back we explored the ideas of Social Media as it intersected with Secret Societies, creating the shift from restricted knowledge to an open communication in the 21st century -ciphers replaced with pixels and WYSIWYG editors.  Today, Social Media has surpassed the expectations of those who declared it a passing trend and it has become a vital component of any individual or business that wants to build their brand and broadcast their message to an ever increasing audience.

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This is more than Mafia Wars, Bejeweled, or What famous actor are you test.  This is the creation and delivery of a messages and content that readers will grow to trust, will grow to rely upon, and will look to for opinion.

In other words, Social Media is not going away and that both For Profits and Non Profits need to understand the important role it plays in communicating their unique brand message.  Why is participating in Social media important?  By participating, organizations are able to project their own message and content and have conversations with other people about it.

Joining us this week on Masonic Central are two guests who are experts in the field of Social Media and Marketing Communication:

Br. Giles Crouch who has nearly 20 years of marketing communications experience, is co-founded of MediaBadger, a Social Media & Web PR firm. He is an active Mason for 10 years, and is presently Worshipful Master of Ad Astra Lodge in Halifax, Nova Scotia.

Br. Glen Gilmore, better known in social media circles as “Trend Tracker.”.  Glen is a social media consultant who is currently listed in the “Top 100 Twitter Elite” as established by TwitterGrader.  He is one of the most followed people on Twitter focusing on the subject of social media.  He serves as the Social Media Director for the New Jersey Hall of Fame.  Glen has been a Mason for over 20 years and is also a member of the Scottish Rite.

Brothers Giles and Glen will compare notes with Dean and Greg on the growing role of Social Media’s message and brand building power and why it is a vital component to every non-profits strategy to connect with the world.

Join us for this special hour and a half long program on Masonic Central this Sunday, August 30th starting at 6pm PDT/9pm EST. For your questions and comments to the guest live on the air call: (347) 677-0936 during the program.

Also you can listen to the program live from our home at Masonic Central on Blog Talk Radio and join in with our live program chat, or from our player widget on our website at Freemason Information.

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A devoted student of the Western Mystery Traditions, Greg is a firm believer in the Masonic connections to the Hermetic traditions of antiquity, its evolution through the ages and into its present configuration as the antecedent to all contemporary esoteric and occult traditions. He is a self-called searcher for that which was lost, a Hermetic Hermit and a believer in “that which is above is so too below.” Read more about Greg Stewart.


  1. Great show guys. You’ve really inspired me and I’m going to talk to the members of my Lodge and see if we can start a Facebook group or a Twitter account for our Lodge!

    About three years ago, when I joined Freemasonry, it was nearly impossible to find out where my local Lodge was. I found a website that was about four years outdated with the wrong address and all the contact phone numbers were incorrect. As soon as I became a Master Mason I asked my Worshipful Master for permission to update and re-do our entire website.

    I had never done a website before but I knew I could probably figure it out. After a little help from the Grand Lodge IT guru and a few free programs I downloaded, this is what I got:

    So now that I got that under my belt, I think it’s time for a Facebook group! Thanks again for the great show.

    Bro. Brad
    @GreyCelt on Twitter

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