This is part two of Freemasonry After Covid.
I like to think I’m an optimist. Most of the time at least.
If you haven’t been paying attention, COVID-19 has been wreaking havoc around the world. In the U.S., the pandemic is and growing exponentially in the United States with a flurry of mixed messaging about gathering, wearing masks, and even arguing if the virus is real.
Wherever you land on the issue, the dilemma is the same–the pandemic is shaping the way gather. And in the absence of gathering it’s shaping the way prospective members see the (or don’t see) the fraternity.
As COVID spreads and impacts more of us, shuttering or putting limits on what we can do in groups, we need to figure out new ways to communicate what it means to be a Freemason and how someone joins Freemasonry.
If they can’t see Freemasonry in action, they can’t take action to become a mason.
Closed Lodge Rooms
How do you show someone what you do if you can’t SHOW them what you do? You have to talk about it.
How you talk about it might and might not matter in the ways you think it would. What’s important is the message and engagement that comes from leadership to the members. Public where possible. Inspiring when able. But frequent in a way that’s not obsessive but relevant to the evolution of what’s taking place in the news.
I think we take leaders for granted. They’re in that leadership position to “lead.” So, they should. This could be lodge line officers, lodge masters, well-spoken district leaders and grandmasters.
The messaging should be inspiring, encouraging, not preachy or assumptive of one bend or another. I say this as the messaging should be worthy of sharing OUTSIDE of social media. How exciting or engaging would a message about the great things Freemasonry is doing to help beat the pandemic be?
The goal would be to capture the attention of the secondary audience, the friends of friends on Facebook or Twitter who see the Liked or Reshared communication. A great early adopter of this idea is taking shape out of the Grand Lodge of Ohio who has been producing content at an amazing rate and posting to social channels.
This is just one example of what I’ve seen on Twitter:
You can see more of what they do by checking out @GrandLodgeOhio
Now imagine this coming out of every state.
I mention this as one example of what one Grand Lodge is doing to connect and communicate with the broader public. What an amazing sight that would be.
Members at a Distance
While engaging the secondary audience of non-masons with interesting content, the need to keep existing members connected is paramount. How you go about this seems to come down to a few avenues.
- Host regular (tiled and/or untiled) meetings via Zoom or other online platforms.
- Break the quarantine protocols and meet in person.
This may not be the normal everyone likes or even wants to operate in. But it’s the normal we presently exist within. Here, members under the United Grand Lodge of England has organized some amazing events with Masonic notables like Dr. Robert Lomas and the 2012 Prestonian lecturer W Bro. Tony Harvey. These are but a few of the activities coming out of the U.K.
This isn’t to say that activities aren’t taking place around the U.S.
With the proliferation of online meetings, it would be foolish to assume that they aren’t taking place as tiled business meetings. The point here is the lack of wider publicizing of the activities or hosting activities that may be of interest to a wider of both member and non can only help to bolster any interest that may exist in the area. It’s not perfect. It’s not the best possible world. But it’s something. It’s work in the direction of re-emerging into a newly vaccinated world eager to do something social.
Doing this work or seeing the need to do it is challenging.
But there’s still time. It just takes the energy and leadership to see the value and do the work. This pandemic will end. We’ll beat COVID-19 with a vaccine. Freemasonry needs to make sure it’s ready to get back into the world when the vaccine is in circulation and the world opens back up.
Postscript: I’d written this several days before publishing it. On the evening before setting this up to go live, NPR dropped a national story on the subject titled: Freemasons Say They’re Needed Now More Than Ever. So Why Are Their Ranks Dwindling? In the story, it essentially encapsulates this very problem quoting Chris Hodapp from Freemasons for Dummies. Chris was speaking on the loss of membership, saying “…something that’s scaring the hell out of me is this COVID shutdown thing. God help us all when we stand back and survey the crumbling wreckage that that has caused.”
It’s that wreckage that can be addressed, now, as best possible. The way to do that is to be present.